Keep Your Eye On the Prize

You know the term, "Get the big picture"? Too many of us know that saying and don't follow through. Get the picture,  show the picture, get the business.

Recent studies show that at least 65% of people are visual learners. That doesn't mean that of that group, some don't have the ability to learn using multiple methods, but in itself, it's a very important number. When we're marketing, the end goal is to simply reach those in the target audience interact with the largest group possible.

So if roughly 7 out of 10 people you're trying to reach respond well to visual stimulation, why is some of the digital world still so wordy? Here's a hint: they're not aiming at the 30% alone. It just could be that they don't know any better.

There's a reason that we make attractive packaging; we want people to open it, accept it, want it, & crave it. You want potential customers to have the same feelings.

A 100 word essay does not drive demand. In fact, it may drive away potential clients. You can simply be "too wordy". For better or worse, we're living in an age where the written word is dying, but it's giving way to the imagination.

Follow me, if you will, on a trip down your feeds. What makes you stop? Are you more likely to pause tp read a well worded paragraph, or click on the brightly colored pic that catches your eye? Visual content is king, and the queen is the shortly worded explaination. Gone is the need for wordy explainations. We want pictures and we want to use our own imagination to interpret its place. The visual content doesn't even need to fully represent what's up for grabs. The key is to slow a percentage of  the traffic long enough, and grab part of the ever growing pie.

Look at the content you're putting out there. What does it look like? If it's full of black and xz letters, your content isn't working for you. Bring your business into the visual world. Leave the novels on the shelf and paint a pretty picture of what you offer. People will see you, and seek out information as needed.

Keep your eye on the prize. In order to remain relevant, in order to grow, and in orderro reach out to a high percentage of the population, you must offer up a visual representation of you.

If you're marketing group isn't giving you custom visual content, time to seek out someone who will. You need not have a Picasso, just something eye catching that sets you apart. Complicated or simple, graphics it doesn't matter. The concentration needs to be on the intent. If your content fulfills the intent, it's working for you.