Brand management is a whole new game, and content is king. Good content brings validity and relevancy to almost any brand. But when posting and sharing, it's important to make the most of it. To start, it's important to know the basics; 4 C's of social.
1. Be CREATIVE. Whether you're using clever wording or custom artwork, creative content is what legends are made of. Your offerings should be analyzed thoroughly before being let out into the world. With the right time and effort, a creative effort will grow brand awareness and reach new markets. And visual content is king. Use those graphics wisely, but as often as possible. Whether you employ an in house artist or you source your graphics from another company or freelance professional, there's no replacement for good visual marketing. Captivate the audience and you're well on your way to success. Creative content (as well as #3) is the driving force behind your brand's organic reach. Make it worth sharing!
2. Be CONSISTENT. Content posting needs to be consistent. Note that I'm not advocating a set schedule but rather a consistent offering on a consistent basis. Think of it as a bit of organized chaos. Set goals for how, when, and why content is posted and shared. Be aware of what works for you and your brand. How many graphics should be included? Do what needs to be done, and change as needed.. But you have to be consistent. The more quality you offer the consumer in the digital world, and the more often you share this quality content, the more likely New consumers will find you and come your way. Also, consistent content is crucial in keeping current clientele happy. Remind your customers why they are with you, and why they cared to follow the company's social campaign(s). In a world of growing global competition, your need to stay relevant is immeasurable.
3. Remember your CALL TO ACTION. This is a pet peeve of mine. Any campaign can be full of creativity and consistency, but fall flat when there's no call. Why put all that time, effort, and money into a campaign and neglect to point your ideal consumer in the right direction? A proper call to action can be expressed in various ways, and this is where creativity plays a huge key. Your call to action is the second most important part of your content. Once you have them entranced by your creativity, where do they go? What do they do? How do these people give YOU money? After all, that is the name of the game. Don't just open the door and forget to invite them in!
4. Prepare your CALENDAR. Content is not only a day to day operation, it's an every minute of every day goal. But, the minutes consumed by content must be planned in advance whenever possible. Any good social campaign, no matter the call to action, needs to be one that is planned over a period of time. Today's post were composed, compared, critiqued, and confirmed days before. No matter what tool is used to set the calendar, careful planning is an essential key to a complete campaign. And once your calendar is set, be ready to break it as needed. Unless your brand industry is unaffected by daily occurrences (do those exist?), you have to be ready to react to the current trends, when applicable.
Everyone has an opinion as to what makes a successful social campaign. Sticking to the basics gives you an excellent start. Whether you're just kicking into gear, or cruising along with success, the 4 "C's" are essential to any social campaign.
I hope you enjoyed the excessive alliteration. Share!!!
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